WEBVTT

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Go ahead and get rolling.

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Okay, so what is a transformation?

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Well, most of you guys probably the simple answer,

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or the first answer that you would give would be it's

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body composition, right?

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That's, that's the, we'll say the analytical analysis of

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what transformation is.

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Okay? But if we're being honest, for the majority

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of your clientele, like losing body fat, like

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what are the two main reasons they're gonna do that?

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Or three, maybe like one is, okay,

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I simply wanna look better naked,

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or maybe even just with clothes on, depending on

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how much body fat we're talking about here, right?

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Okay. Um, but then the others are, well, how many times,

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how, how many of you guys had people that come to you

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and the reason they wanna lose weight is

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because of a health reason, right?

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Either their doctor told 'em this

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or they had a health scare,

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or, you know, whatever it is,

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they're just overall concern, right?

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About the health.

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And then the third one that a lot

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of people forget is simply just quality of life, right?

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Like, and if we only focus purely on

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the measurable body composition change

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and not the other ones, we miss the ability to

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reinforce some habits and stuff like that.

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So, under quality of life, we have things like the amount

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of energy people have, right?

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You guys obviously have all probably trained people

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or been through this process yourself, right?

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When you have people and they first start, like,

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what are the typical things that they say in terms of like,

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you know, what's changing?

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Okay? It might be like, oh, okay, cool.

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You know, maybe it's like, oh, I'm sleeping better,

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I have more energy during the day.

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This feels better. This doesn't hurt, you know,

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my clothes fit differently, et cetera, right?

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How many times do you guys hear more of that

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than you actually hear people talking about the scale?

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Raise your hand, right?

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I mean, that's what most people talk about, right?

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Because I mean, even if you're,

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even if you are weighing yourself every day,

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that's something that you look at for just

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that moment, right?

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Once you get off that scale

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and you go about your day, that number doesn't necessarily

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follow you round, or at least, hopefully it shouldn't.

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If he does, then maybe we gotta talk about, you know,

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some things going on upstairs.

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But for the most part, people are gonna experience the

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benefits of a transformation program

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the majority of the time.

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Like, it's not gonna be just the scale weight, right?

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It's gonna be all of these other factors, right?

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So we wanna look at those, okay?

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So that's everything from energy, sleep, and recovery, okay?

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Mobility and function, strength of performance,

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lifestyle habits, cognitive function, and stress management.

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Okay? Those are all gonna be important things.

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And the thing is, is that

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because we know, like basically if we improve somebody's

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conditioning, we improve their nutrition,

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we improve their lifestyle habits,

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and they're also getting more metabolically healthy

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by gaining a little bit of muscle, losing a little bit

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of body fat, and having that tissue be overall healthy,

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that we're gonna experience benefits on all of these things.

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These are all things that we should be monitoring so

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that we can reinforce them by saying, Hey, cool,

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look at the progress we're making in X, Y, Z area, okay?

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But also so that you can understand

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how your program is affecting them across the board.

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Not just on the scale or the body fat,

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but actually how it's affecting them overall.

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Because all of this stuff impacts their life

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more often than just the body composition.

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So when we look at transformations, one of the things I like

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to teach coaches is that you should set goals

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in multiple categories.

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And some of those goals should be rewards based,

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and some of them should be action based.

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So with the stuff that's on the board here, okay?

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If you know, energy is not something we can really

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take an action, I can't just tell you

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to have more energy, right?

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Unless that means like, you know,

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double your caffeine intake or, or whatever.

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It's, I can't tell you to have more energy,

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but we can set goals for things like sleep.

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Just like we can steps

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or just like we can hours in the gym, we can also,

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we can also program hours in bed, right?

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And we can have a positive reinforcement for

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accomplishing that, right?

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Can we focus on quality of sleep? Yes.

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But I can't tell people to simply have better quality sleep,

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but I'm gonna have to do, well, I'm gonna have

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to work on some lifestyle habits, right?

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So maybe that's winding down at the evening,

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getting rid of light, right?

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And you know, stressful

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or, you know, stimulating activities in the evening.

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So having some sort of a nighttime routine, maybe part

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of it's, you know, how they time their last meal, what

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that last meal consists of.

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Are we gonna use any supplementation?

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Are we gonna bring their magnesium levels up?

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Are we gonna get them sunlight or red light during the day?

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All of those things can help with the quality, right?

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So those are things, so I can measure sleep quality

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as just am I accomplishing that?

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But I can also give them the goal of, hey,

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if you do X things, simply accomplishing those things

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is an accomplishment, accomplishment itself.

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So we reinforce those things, okay?

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Mobility and function, okay?

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You have somebody come in,

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maybe they can't touch their toes, right?

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Maybe they can't get into a full depth squat, okay?

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So even their goal, even though their goal is

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I wanna lose X amount of weight, okay?

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If I set some of these, do you think

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that's maybe gonna help their motivation to train, you know,

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or motivations to stick to the diet When all

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of a sudden it's like, okay, cool, I'm accomplishing these

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little things that I wanted to do,

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I can now get into this position.

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Right? So what we need to have for the average person

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is a variety of ways to measure progress, a variety of goals

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to focus on, both from an assessment perspective for you

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as a coach of what's going on,

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but also for a client to have multiple checkpoints

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other than just body composition to strive for.

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Okay? Because does fat loss happen like linearly?

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Like you start the diet and you just, you know,

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you lose half a pound, you know,

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every three days, like forever.

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No, that's not how it works, right?

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Weight will fluctuate up and down.

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Body water will fluctuate up and down,

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and that actually may be intentional with your programming.

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So it's nice to be able to pivot

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and focus on other things, right?

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So if somebody comes in, how many of you guys, a lot

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of you guys work with moms, right?

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Okay. Most of them may not come in with a strength goal,

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but sometimes you

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get somebody that's like, yeah, you know what?

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I would like to be able to do a pull up.

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I've never done a pull up in my life, right? Or they don't.

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But maybe we should reinforce that once we see

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where there are, maybe we should actually set up like, Hey,

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by the end of this transformation, I don't want you just

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to be a size whatever,

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but I also want you to be able

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to squat your own body weight.

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Or I also want you to be able to do X, Y, and Z.

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Because if we can accomplish those things, not only does

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that help the process, but also

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what we can tell them in terms of making it important is, is

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that, okay, cool, if we establish the strength,

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we know there's a direct correlation between

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how you're gonna feel, how healthy you're gonna be,

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and also what are the odds that you're going

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to keep the weight off, right?

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So the majority of people that fail at maintaining

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fat loss are people that don't build strength

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or muscle mass during the process.

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They simply do only diet, right?

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There's a massive increase in your odds of retaining

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most of your body composition goals.

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If there's a strong relationship with gaining muscle

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and focusing on strength,

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because that builds not only another reward system,

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but it builds habits and also puts you in a better place,

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physiologically to be able to get back to a more maintenance

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and balanced diet is if we've built some muscle

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and we're overall stronger and better performing.

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If all I do is diet somebody down

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and they are just a smaller version of their low performing,

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tired, weak self, well then as soon

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as they start eating again, what's gonna happen?

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They're just gonna get fat really fast.

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But if somebody in the process of losing that body fat

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builds muscle, becomes stronger, more energetic,

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more active, and finds a reward system in being active,

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then they're gonna be much more likely to keep

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those body composition changes.

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Okay? Alright.

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And then the la the last two on here, lifestyle habits,

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cognitive function, and stress management.

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Those are like, those are inherently good in terms

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of what you can do from somebody's health perspective,

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but they're also gonna be very important

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for the sustainability because working on habits

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and lifestyle is going to decrease the challenges

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that people have over this, over this process, right?

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Because the more chaotic

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and more negative things

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that they have in their environment, et cetera,

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that's gonna make it harder to stick to the plan

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that's gonna increase the likelihood they fall

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off, et cetera, right?

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And it's also gonna just make the process seem

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more challenging, right?

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It's like increasing the RPE for the process

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if we don't have good lifestyle, uh, practices

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and habits in there, okay?

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Cognitive function and stress management. Okay?

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How many of you guys reach for a plate

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of broccoli when you've had a hard day?

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Never. Right? Okay. No.

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How many of you guys, you know,

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and this is where sometimes this can be the opposite.

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How many of you guys, when you're having a really stressful

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period in your life, you know, really focus on getting

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to the gym more, maybe a couple, right?

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Because some of us are a little bit like masochistic

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or whatever, where it's like, okay,

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if I'm gonna come in here

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and, you know, work out my feelings,

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but the average person, that's not the case, right?

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They're gonna work out their feelings, you know,

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pounding down some cake or, you know, something like that,

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or alcohol or whatever their current, um,

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you know, crutches.

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Okay? So getting people

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to not only appreciate the cognitive benefits from this,

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but to help them understand how, how managing stress

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is gonna be very helpful through this process, right?

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Can be huge. Because essentially between these two,

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what we want to do is minimize the challenge

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of actually doing the transformation,

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but also make it so that this process is rewarding

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and that people have the right amount of structure

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and flexibility for them to be able

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to manage whatever stresses are in their lives, right?

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So we'll get into

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that in detail when we get into that section.

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Okay? So when it comes to achieving a transformation,

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okay, what are the challenges?

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Okay, we usually like to think of this, which is like,

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I'll just start here at the bottom, what are the,

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the less likely ones?

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Well, you know, if they would've just tracked their calories

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or their macros a little bit more accurate, you know,

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or if they would've fall, like if I had the secret

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macro ratio for that,

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it would've just unlocked their metabolism.

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They would've lost all the body fat, right? Okay.

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Um, is finding a good macronutrient ratio

257
00:11:17.525 --> 00:11:19.165
and calories gonna be good?

258
00:11:19.785 --> 00:11:22.205
Yes. But if we're actually talking about

259
00:11:23.195 --> 00:11:25.125
what is the likelihood that that was the thing

260
00:11:25.125 --> 00:11:26.525
that kept somebody from getting the results,

261
00:11:27.115 --> 00:11:29.005
it's gonna be less than the, the above.

262
00:11:29.115 --> 00:11:32.525
Okay. Perfect. Programming, no. Okay.

263
00:11:32.595 --> 00:11:35.085
Most people that fail fat loss isn't

264
00:11:35.085 --> 00:11:36.685
because their program isn't good enough.

265
00:11:37.595 --> 00:11:41.255
It's because they didn't follow through with it, okay?

266
00:11:41.785 --> 00:11:44.855
Right? Even a, like, when, when it comes to fat loss,

267
00:11:45.735 --> 00:11:47.335
a bad program, right?

268
00:11:47.685 --> 00:11:51.695
Done well is better than a great program done poorly. Okay?

269
00:11:51.885 --> 00:11:53.325
Perfect technique. Yeah.

270
00:11:53.505 --> 00:11:55.765
The perfect bicep curl doesn't really

271
00:11:56.355 --> 00:11:59.205
burn many more calories than a s****y bicep curl.

272
00:11:59.435 --> 00:12:02.085
Okay? And then acute training effort, right?

273
00:12:02.105 --> 00:12:03.325
So a lot of times people are like, oh,

274
00:12:03.325 --> 00:12:05.685
you're just not working hard enough in the gym.

275
00:12:06.075 --> 00:12:08.485
Okay? We don't need to actually train

276
00:12:08.825 --> 00:12:12.285
to all out failure all the time for this process to happen.

277
00:12:12.595 --> 00:12:14.365
Okay? How many of you guys know people

278
00:12:14.365 --> 00:12:15.885
that have lost like a ton of weight

279
00:12:15.885 --> 00:12:17.365
and all they did was, you know,

280
00:12:17.515 --> 00:12:18.885
they made a few lifestyle changes,

281
00:12:18.915 --> 00:12:20.805
like maybe they started walking and whatever,

282
00:12:20.805 --> 00:12:23.325
and all of a sudden, like, you know, they lost, you know,

283
00:12:23.415 --> 00:12:26.165
40 pounds over, you know, six months or something like that

284
00:12:26.165 --> 00:12:27.485
because they made a nutritional change

285
00:12:27.485 --> 00:12:28.685
and they started walking.

286
00:12:28.825 --> 00:12:33.485
But what they made was some big lifestyle habit changes.

287
00:12:34.225 --> 00:12:37.085
And that made a huge impact going from, oh,

288
00:12:37.235 --> 00:12:40.565
when I'm stressed out, I eat a bag of chips to, Hey,

289
00:12:40.565 --> 00:12:42.885
if I'm stressed out, I drink a cup of water

290
00:12:42.945 --> 00:12:43.965
and I walk for 10 minutes,

291
00:12:44.475 --> 00:12:47.205
it's gonna have a bigger impact on somebody then

292
00:12:47.965 --> 00:12:50.685
teaching them like a perfect heel elevated squat.

293
00:12:51.315 --> 00:12:54.085
Okay? That's just the, that's just the reality. Okay?

294
00:12:54.385 --> 00:12:56.725
So we wanna make sure we understand where these things rank.

295
00:12:56.725 --> 00:12:59.085
That's not to say that technique is important,

296
00:12:59.085 --> 00:13:00.805
programming is important, these are still important.

297
00:13:01.785 --> 00:13:03.565
But if all you do is focus on these

298
00:13:03.905 --> 00:13:06.445
and we skip these things, then

299
00:13:06.445 --> 00:13:08.605
what you're gonna do is you're gonna have a lot

300
00:13:08.605 --> 00:13:11.565
of people simply failing to do your program.

301
00:13:11.675 --> 00:13:15.925
Well, okay, so what's most likely gonna be the issue?

302
00:13:17.335 --> 00:13:19.005
Consistent compliance, right?

303
00:13:19.505 --> 00:13:20.965
Are we actually getting the sessions in?

304
00:13:21.345 --> 00:13:23.085
Are we actually getting our meals in?

305
00:13:23.345 --> 00:13:25.485
Are they actually what they're supposed to be, right?

306
00:13:25.985 --> 00:13:28.565
Are we getting our steps in, et cetera? Okay, time.

307
00:13:29.195 --> 00:13:32.805
Okay, who here trains three hours a week?

308
00:13:33.345 --> 00:13:35.525
At least raise your hand. Okay?

309
00:13:36.195 --> 00:13:39.045
Like yourself, okay, everybody, right?

310
00:13:39.355 --> 00:13:41.125
Most of you guys probably train somewhere around

311
00:13:41.635 --> 00:13:43.365
like five hours a week if you're

312
00:13:43.365 --> 00:13:44.445
being, if you're being honest, right?

313
00:13:44.485 --> 00:13:46.125
Most of you guys probably, okay?

314
00:13:46.665 --> 00:13:47.925
How many of you guys have clients

315
00:13:47.925 --> 00:13:49.805
that train on average five hours a week?

316
00:13:51.495 --> 00:13:54.425
Okay, so, right. Okay.

317
00:13:54.845 --> 00:13:57.225
How many of you guys, it's somewhere between two

318
00:13:57.225 --> 00:13:59.945
and three, like hours a week of training

319
00:13:59.945 --> 00:14:01.025
that you're getting out of people, right?

320
00:14:01.025 --> 00:14:02.665
That's, that's it, right?

321
00:14:02.765 --> 00:14:07.025
So a like, so think of yourselves, okay?

322
00:14:07.645 --> 00:14:09.545
All of, none of you guys have a ton

323
00:14:09.545 --> 00:14:11.065
of body fat to lose or whatnot, right?

324
00:14:11.065 --> 00:14:14.485
Except for me. So if you guys took,

325
00:14:14.745 --> 00:14:16.725
and you cut your training by 40%,

326
00:14:17.635 --> 00:14:19.175
do you think it would be just as effective?

327
00:14:21.935 --> 00:14:24.095
Probably not, right? What would you have

328
00:14:24.095 --> 00:14:25.655
to start changing in your life

329
00:14:26.195 --> 00:14:28.015
if you cut your training by 40%?

330
00:14:28.015 --> 00:14:29.975
Would that mean that like, oh, maybe I had

331
00:14:29.975 --> 00:14:33.255
to eat a little bit less, or maybe I had to find some ways

332
00:14:33.255 --> 00:14:34.615
to get some extra activity in.

333
00:14:35.195 --> 00:14:38.015
Or maybe my training sessions needed to be a little bit more

334
00:14:38.685 --> 00:14:42.255
like dense so that I could get more done in the two

335
00:14:42.415 --> 00:14:45.415
or three hours that I have because I don't have four

336
00:14:45.415 --> 00:14:48.135
or five hours to get that same volume in.

337
00:14:48.285 --> 00:14:51.405
Okay? So time management

338
00:14:52.225 --> 00:14:55.045
is gonna be a big factor for most people,

339
00:14:55.185 --> 00:14:58.365
and that's time in the gym and time out of the gym.

340
00:14:58.425 --> 00:15:00.405
So that means, okay, if I'm limited on

341
00:15:00.405 --> 00:15:01.485
how much time I have in the gym,

342
00:15:02.005 --> 00:15:03.205
I have to make every minute count.

343
00:15:04.105 --> 00:15:07.235
Okay? If I'm limited on how much time I have for activity,

344
00:15:07.785 --> 00:15:10.275
well then that activity is likely gonna have to be

345
00:15:10.875 --> 00:15:11.875
a little bit more intense.

346
00:15:11.875 --> 00:15:13.475
Versus if I have time for tons

347
00:15:13.475 --> 00:15:16.115
and tons, like when we, when we get into talking about,

348
00:15:16.115 --> 00:15:17.355
well, which cardio would I use

349
00:15:17.375 --> 00:15:19.595
and, you know, how intensely would I train

350
00:15:19.595 --> 00:15:21.315
or whatever, a lot of it's gonna come down to.

351
00:15:21.345 --> 00:15:23.755
It's like we need a certain dosage of stimulus.

352
00:15:24.575 --> 00:15:27.155
If the window of time we have to get it in is smaller,

353
00:15:27.945 --> 00:15:29.715
well then the intensity has to go up.

354
00:15:29.935 --> 00:15:31.395
If I have more time to do it,

355
00:15:31.825 --> 00:15:34.475
then I have more options in terms of using lower intensity.

356
00:15:34.655 --> 00:15:36.795
So some people will be like, oh yeah,

357
00:15:36.895 --> 00:15:38.035
you know, it's the best.

358
00:15:38.035 --> 00:15:39.115
And other people will be like, no,

359
00:15:39.135 --> 00:15:40.435
you know, you can just do lists.

360
00:15:40.435 --> 00:15:41.395
And like some people are like, oh,

361
00:15:41.395 --> 00:15:42.195
you don't have to train to failure.

362
00:15:42.215 --> 00:15:43.755
And other people are like, yeah, you have

363
00:15:43.755 --> 00:15:44.955
to like do all of this other stuff.

364
00:15:44.955 --> 00:15:47.035
And in reality, what you're gonna need

365
00:15:47.275 --> 00:15:48.715
to do is figure out which

366
00:15:48.715 --> 00:15:52.275
of those strategies is gonna be best given the time

367
00:15:52.415 --> 00:15:55.235
and limitations that you have, okay?

368
00:15:55.645 --> 00:15:57.835
Right. Cost and access. Okay?

369
00:15:58.725 --> 00:16:00.095
Anybody here have clients

370
00:16:00.125 --> 00:16:01.935
that have all their meals prepped for them?

371
00:16:02.755 --> 00:16:04.875
You know, that makes life pretty easy, right?

372
00:16:04.875 --> 00:16:07.195
Like if you don't have to do any of the cooking, okay?

373
00:16:07.535 --> 00:16:09.275
The challenge for that is you have to,

374
00:16:09.335 --> 00:16:10.355
you have to pay for it, right?

375
00:16:10.625 --> 00:16:13.315
Okay. How many of you guys have clients that would train

376
00:16:13.315 --> 00:16:17.015
with you more if it was in their budget?

377
00:16:18.575 --> 00:16:21.425
Okay. Right? So they might only see you x times a week.

378
00:16:21.425 --> 00:16:22.705
So cost and access, okay?

379
00:16:24.805 --> 00:16:27.025
You guys train at Equinox,

380
00:16:27.085 --> 00:16:29.305
that's a pretty bougie place, right?

381
00:16:29.605 --> 00:16:32.145
But some of you guys probably have clients that, you know,

382
00:16:32.145 --> 00:16:34.705
maybe they train at home with very little equipment,

383
00:16:35.245 --> 00:16:37.305
or maybe they train at a really crappy gym.

384
00:16:37.305 --> 00:16:38.665
Like the gym at Prospect, I'm just kidding.

385
00:16:38.665 --> 00:16:41.385
It's a great gym, right? Okay. Or the, what is it?

386
00:16:41.385 --> 00:16:43.305
Gym five down the road. It's a power lifting gym.

387
00:16:43.305 --> 00:16:47.185
You guys got one cable machine? We got two now. Whoa. Wow.

388
00:16:48.285 --> 00:16:49.825
Wow. Trying to expand.

389
00:16:50.185 --> 00:16:52.225
I, I feel like, I feel like I'm

390
00:16:52.225 --> 00:16:53.585
succeeding as an influencer now.

391
00:16:53.585 --> 00:16:55.865
Yeah, right? Because when I came, when I moved here,

392
00:16:55.865 --> 00:16:57.065
you guys had zero cables.

393
00:16:57.165 --> 00:16:59.545
We had a like right home

394
00:16:59.545 --> 00:17:00.545
Version of a cable.

395
00:17:02.095 --> 00:17:03.785
Okay? Yeah. So yeah,

396
00:17:03.785 --> 00:17:05.305
Now we have one that, you know, moves

397
00:17:05.305 --> 00:17:06.465
around and has different

398
00:17:06.465 --> 00:17:07.465
Angles. Awesome.

399
00:17:07.465 --> 00:17:11.185
Okay? So cost and access.

400
00:17:11.185 --> 00:17:13.985
Some people are gonna have access to better equipment.

401
00:17:14.495 --> 00:17:17.105
Also, some people are simply gonna

402
00:17:17.105 --> 00:17:18.185
have better access to the gym.

403
00:17:18.185 --> 00:17:19.825
Meaning some people are gonna be like, yeah,

404
00:17:19.845 --> 00:17:20.865
the gym is right there.

405
00:17:21.185 --> 00:17:22.945
I can get to it back and forth really easy.

406
00:17:23.275 --> 00:17:26.065
Other people are like, yeah, if I'm gonna get

407
00:17:26.065 --> 00:17:27.785
to the gym, it's a 40 minute drive.

408
00:17:27.815 --> 00:17:30.985
Like if you guys, if any of you guys train people

409
00:17:30.985 --> 00:17:32.825
that like commute, like they live in the burbs

410
00:17:32.825 --> 00:17:35.945
and they go into the city, the gym will either be close

411
00:17:35.945 --> 00:17:37.265
to work or close to home.

412
00:17:37.805 --> 00:17:39.705
So depending on their schedule, they may

413
00:17:39.785 --> 00:17:42.745
or may not have access to jump in and get a session, right?

414
00:17:43.045 --> 00:17:45.585
So, or they're like, oh, my gym membership is here. Right?

415
00:17:45.815 --> 00:17:48.505
Luckily, there's also situations where people have, like,

416
00:17:48.765 --> 00:17:52.325
the nice thing about franchise gyms is maybe some people

417
00:17:52.325 --> 00:17:53.405
have one close to work

418
00:17:53.405 --> 00:17:55.685
and one close to home in those situations,

419
00:17:55.745 --> 00:17:57.445
but access can be a limitation.

420
00:17:57.475 --> 00:18:00.005
Okay? And then the last one on here is just gonna be

421
00:18:00.005 --> 00:18:03.005
motivation, discipline, managing expectations,

422
00:18:03.425 --> 00:18:06.805
and the ROI, which ROI is return on investment.

423
00:18:07.305 --> 00:18:08.685
For anybody that doesn't know

424
00:18:08.685 --> 00:18:09.805
he had somebody asked that last time.

425
00:18:10.425 --> 00:18:15.125
Um, so when it comes to staying

426
00:18:16.095 --> 00:18:20.245
consistent and staying on task with your transformation,

427
00:18:21.445 --> 00:18:24.845
a like every day you're making tons of decisions, right?

428
00:18:24.845 --> 00:18:28.965
We make the decision to go to the gym to do all the stuff,

429
00:18:29.905 --> 00:18:33.125
how much effort we make the decision on everything

430
00:18:33.125 --> 00:18:35.085
that we eat, whether we put the effort

431
00:18:35.085 --> 00:18:36.405
into prepping that, right?

432
00:18:36.405 --> 00:18:39.725
Whether we take the time to, you know, walk versus,

433
00:18:40.105 --> 00:18:41.965
you know, take an elevator, et cetera.

434
00:18:42.425 --> 00:18:46.045
Um, all of these things come down

435
00:18:46.065 --> 00:18:47.765
to is it worth it?

436
00:18:47.785 --> 00:18:50.685
So a lot of people will look at things of like, oh,

437
00:18:51.225 --> 00:18:53.285
you know, you're just not motivated.

438
00:18:54.025 --> 00:18:55.045
And really it is, is

439
00:18:55.045 --> 00:18:57.445
that we're always making a mental calculus of

440
00:18:58.145 --> 00:19:01.525
is the acute reward of the laziness

441
00:19:02.385 --> 00:19:07.325
or the piece of chocolate to me, more worth it than

442
00:19:07.595 --> 00:19:10.525
what I perceive the benefit of skipping that.

443
00:19:11.665 --> 00:19:15.405
And most of the time people make the decision

444
00:19:15.405 --> 00:19:18.205
that the acute reward is worth it.

445
00:19:18.395 --> 00:19:19.565
Okay? How many of you guys are familiar

446
00:19:19.565 --> 00:19:20.565
with the marshmallow test?

447
00:19:22.145 --> 00:19:24.325
Gee, okay. Not very many. Just a couple of you guys.

448
00:19:24.395 --> 00:19:27.525
Okay, cool. So the marshmallow test, you wanna,

449
00:19:27.545 --> 00:19:28.565
you wanna explain it, Anthony,

450
00:19:29.065 --> 00:19:30.445
if you want? Sure. Yeah. Okay.

451
00:19:30.465 --> 00:19:33.845
Um, they gave the kids, uh, they put a plate out

452
00:19:33.845 --> 00:19:34.965
of marshmallows in front of 'em,

453
00:19:34.965 --> 00:19:36.325
and they wanted to see if the kids were going

454
00:19:36.325 --> 00:19:37.565
to eat the marshmallows or not.

455
00:19:37.565 --> 00:19:38.565
They didn't really give 'em,

456
00:19:38.905 --> 00:19:41.005
if I remember correctly, much of a directive.

457
00:19:41.465 --> 00:19:43.525
And some of the kids ate 'em, some of them didn't.

458
00:19:43.525 --> 00:19:44.605
They followed him through life.

459
00:19:44.605 --> 00:19:46.245
And the kids that were able

460
00:19:46.245 --> 00:19:48.285
to abstain from eating the marshmallows were more

461
00:19:48.285 --> 00:19:49.405
successful later in life.

462
00:19:49.665 --> 00:19:53.775
Yep. So the, the thing that's missing from

463
00:19:53.775 --> 00:19:57.095
that is the kids were given the choice that,

464
00:19:57.395 --> 00:19:59.775
so they were given one marshmallow

465
00:20:00.555 --> 00:20:01.735
and they could eat it now,

466
00:20:02.515 --> 00:20:06.455
but if they waited, they would get two marshmallows.

467
00:20:07.275 --> 00:20:09.575
And pretty much all, like the majority of the kids

468
00:20:10.125 --> 00:20:13.295
just chose to eat the one marshmallow rather than wait

469
00:20:13.915 --> 00:20:15.375
and have two marshmallows.

470
00:20:16.045 --> 00:20:19.575
Okay? So delayed gratification

471
00:20:20.155 --> 00:20:21.775
is the principle that they're looking at, right?

472
00:20:22.035 --> 00:20:25.215
Are you willing to wait suffer

473
00:20:25.755 --> 00:20:27.615
or be inconvenienced now?

474
00:20:28.875 --> 00:20:32.655
Or would you much rather have the reward now versus

475
00:20:33.495 --> 00:20:35.455
a possible bigger or better reward later?

476
00:20:36.275 --> 00:20:40.015
Now, evolutionarily, we are wired

477
00:20:40.955 --> 00:20:42.855
to take the reward now

478
00:20:43.245 --> 00:20:46.055
because the future is never promised, right?

479
00:20:46.115 --> 00:20:47.525
And there's a bunch of instances

480
00:20:47.535 --> 00:20:49.925
where you can look at taking the marshal,

481
00:20:49.995 --> 00:20:53.685
like eating the marshmallow now is a good idea, right?

482
00:20:53.925 --> 00:20:56.405
I mean, we want, like, if we're thinking, like,

483
00:20:56.405 --> 00:20:57.885
if we're being really cynical, it's like,

484
00:20:57.985 --> 00:20:59.445
how do I know he's not just full of s**t?

485
00:20:59.585 --> 00:21:01.365
I'm gonna wait. And he is like, just kidding, we're out.

486
00:21:01.365 --> 00:21:03.565
This marshmallow is no second for you, right? Okay.

487
00:21:04.515 --> 00:21:08.245
Anybody ever, anybody ever like save some macros

488
00:21:09.265 --> 00:21:10.405
and then you get something

489
00:21:10.625 --> 00:21:12.485
and it totally wasn't worth the macros?

490
00:21:12.485 --> 00:21:14.365
And then you feel cheated by life, right? Okay.

491
00:21:14.365 --> 00:21:16.605
So they like, there's always the chance they're like, oh,

492
00:21:16.605 --> 00:21:18.285
you skipped out on like, you know,

493
00:21:18.285 --> 00:21:19.845
you didn't eat a little bit, you know, you,

494
00:21:19.935 --> 00:21:22.165
maybe you left the condiment off your mo

495
00:21:22.195 --> 00:21:23.245
food or whatever it is.

496
00:21:23.245 --> 00:21:25.405
Or you skipped something or you did a little bit more work

497
00:21:25.965 --> 00:21:27.445
'cause you were really looking forward to this thing you

498
00:21:27.445 --> 00:21:28.925
were gonna have, and then you had it and it was totally

499
00:21:28.925 --> 00:21:30.445
f*****g not worth it, right?

500
00:21:30.665 --> 00:21:33.325
That's an example where delayed gratification fails.

501
00:21:33.545 --> 00:21:38.005
So there's tons of evolutionary pressure against

502
00:21:38.635 --> 00:21:39.885
delayed gratification.

503
00:21:40.825 --> 00:21:44.525
So it requires conscious cognitive effort

504
00:21:45.345 --> 00:21:48.405
and reminders to us how much

505
00:21:49.265 --> 00:21:50.725
we want those other goals.

506
00:21:51.305 --> 00:21:55.405
And also how little we get from the instant gratification.

507
00:21:55.915 --> 00:21:59.405
Okay? So when those kids ate the one marshmallow,

508
00:21:59.865 --> 00:22:01.885
how long did the pleasure of eating

509
00:22:01.885 --> 00:22:03.005
that one marshmallow last?

510
00:22:04.595 --> 00:22:06.245
Like, pretty, pretty fricking short, right?

511
00:22:06.465 --> 00:22:07.645
And that's the same thing, right?

512
00:22:07.665 --> 00:22:10.685
You know, okay, cool, you know, you eat a pizza

513
00:22:10.785 --> 00:22:13.205
or whatever, it's great while you're eating it, right?

514
00:22:13.585 --> 00:22:17.365
But what do you get? Like, you know, a few minutes of, hmm.

515
00:22:17.365 --> 00:22:18.725
Comfort, maybe a couple hours.

516
00:22:18.985 --> 00:22:20.165
And then how long does it take you

517
00:22:20.165 --> 00:22:21.405
to work off a whole f*****g pizza?

518
00:22:21.895 --> 00:22:23.725
Right? Or how many days do you have

519
00:22:23.725 --> 00:22:28.005
to be a little bit more hungry to offset that pizza?

520
00:22:28.375 --> 00:22:32.365
Right? So we have to basically have this constant,

521
00:22:32.935 --> 00:22:36.055
we'll say calibration of

522
00:22:36.835 --> 00:22:40.135
how we're gonna make decisions throughout this process

523
00:22:40.995 --> 00:22:43.855
in order to keep us from falling back into

524
00:22:44.525 --> 00:22:45.695
instant gratification.

525
00:22:46.255 --> 00:22:49.895
'cause instant gratification will always lead us away from a

526
00:22:49.895 --> 00:22:51.335
body composition goal, right?

527
00:22:51.485 --> 00:22:53.655
Okay. If we walked by a bush

528
00:22:53.675 --> 00:22:55.965
or berries, we weren't like,

529
00:22:56.095 --> 00:22:57.605
we're not wired to be like, you know what?

530
00:22:57.645 --> 00:22:59.005
I should only eat like five of these

531
00:22:59.025 --> 00:23:01.125
and then tomorrow when I come by, there'll be more left.

532
00:23:01.865 --> 00:23:04.765
No, evolution says, eat as many of these f*****g berries

533
00:23:04.765 --> 00:23:06.365
until you're gonna puke, right?

534
00:23:06.365 --> 00:23:07.925
Because who knows who's gonna come by?

535
00:23:08.005 --> 00:23:09.005
A bear's gonna come by here

536
00:23:09.005 --> 00:23:10.325
or something, it's gonna eat all those berries

537
00:23:10.325 --> 00:23:11.805
and they're just gonna be gone, right?

538
00:23:11.805 --> 00:23:13.165
Or they're gonna go moldy or whatever, right?

539
00:23:13.165 --> 00:23:14.765
So we have all these evolutionary pressures

540
00:23:15.425 --> 00:23:18.725
and we're essentially wired for instant gratification.

541
00:23:19.395 --> 00:23:22.645
That is why everything that we're addicted to

542
00:23:23.875 --> 00:23:28.025
gives us instant gratification, whether it be

543
00:23:28.915 --> 00:23:33.865
likes and engagement on stuff like this, or funny videos

544
00:23:34.005 --> 00:23:38.745
or whatever be or hyper palatable food, right?

545
00:23:39.205 --> 00:23:41.665
How many of you guys really enjoy when something

546
00:23:41.665 --> 00:23:42.945
takes a long time?

547
00:23:43.835 --> 00:23:47.325
Never. Right? We pretty much want s**t now, right? Okay.

548
00:23:48.185 --> 00:23:49.605
How many of you guys are p****d off

549
00:23:50.475 --> 00:23:52.885
when your package from Amazon takes three days?

550
00:23:53.575 --> 00:23:56.605
Right? It's f*****g b******t, right? It's two days.

551
00:23:57.035 --> 00:23:59.325
Like that's, you know, that's what you paid for, right?

552
00:23:59.325 --> 00:24:01.605
And so now you feel like the world has slighted you.

553
00:24:01.905 --> 00:24:04.645
If you have to wait three days from your like thing from

554
00:24:04.645 --> 00:24:06.605
like, you know, across the country, okay?

555
00:24:07.505 --> 00:24:11.245
You know, or you send a text message to somebody

556
00:24:11.245 --> 00:24:12.645
and you have to wait for the response.

557
00:24:12.675 --> 00:24:14.085
Like, and you're just like, Hmm. Right?

558
00:24:14.165 --> 00:24:15.765
I know they're not busy, right? Why are they not looking?

559
00:24:15.785 --> 00:24:19.405
You know? Right? We are so wired for instant gratification.

560
00:24:20.265 --> 00:24:24.285
You have to understand how big of a hurdle that is, okay?

561
00:24:25.105 --> 00:24:28.805
Likely since you guys have chose this pursuit of fitness,

562
00:24:29.455 --> 00:24:33.485
which requires years and hours of work,

563
00:24:33.955 --> 00:24:37.885
because you have this ideal health that you want

564
00:24:37.885 --> 00:24:41.445
to achieve physique, that you want to achieve this lifestyle

565
00:24:41.445 --> 00:24:45.005
that you want to have, that requires not only a long,

566
00:24:45.555 --> 00:24:47.365
like a lot of work to get to,

567
00:24:47.825 --> 00:24:50.885
but it also requires consistent work to maintain.

568
00:24:51.465 --> 00:24:54.365
So the fact that you guys found that somewhat appealing

569
00:24:54.425 --> 00:24:57.525
or worth it already puts you in the minority in terms

570
00:24:57.525 --> 00:24:59.445
of mindset on delayed gratification.

571
00:25:00.485 --> 00:25:04.055
Your clients likely are on the opposite

572
00:25:04.125 --> 00:25:07.215
because people in the middle are likely the people

573
00:25:07.285 --> 00:25:09.295
that may have some success on their own,

574
00:25:10.475 --> 00:25:11.975
and people that are really gonna struggle

575
00:25:11.995 --> 00:25:14.495
to have success are gonna be on the far end of that,

576
00:25:14.675 --> 00:25:18.335
and more likely to be the people that end up paying you

577
00:25:18.335 --> 00:25:20.455
for help because they aren't successful

578
00:25:20.455 --> 00:25:21.495
with it on their own.

579
00:25:21.495 --> 00:25:22.895
Most people aren't gonna hire a trainer

580
00:25:23.755 --> 00:25:25.015
if they tried it on their own

581
00:25:25.115 --> 00:25:27.415
and it worked out just fine, right?

582
00:25:28.045 --> 00:25:29.575
Most people are gonna hire a coach

583
00:25:29.845 --> 00:25:33.215
because they feel that either they need the help,

584
00:25:33.285 --> 00:25:34.935
like they don't know what they're doing,

585
00:25:35.155 --> 00:25:38.855
or they understand that if they go on it on their own,

586
00:25:39.685 --> 00:25:41.815
they're more likely to fail, okay?

587
00:25:41.815 --> 00:25:42.975
Because they've tried it before

588
00:25:43.395 --> 00:25:46.735
or they understand their willingness to go

589
00:25:46.735 --> 00:25:47.895
through this process, okay?

590
00:25:48.235 --> 00:25:52.775
So we're gonna need to constantly maintain a recalibration

591
00:25:52.875 --> 00:25:56.895
of looking at why did we start this process?

592
00:25:57.725 --> 00:26:00.215
Okay? Why am I going to skip the pizza?

593
00:26:00.835 --> 00:26:03.055
Why am I going to go to the gym when I'm tired?

594
00:26:03.195 --> 00:26:07.055
Why am I going to take the inconvenient way to, you know,

595
00:26:07.435 --> 00:26:08.575
you know, park further away

596
00:26:08.575 --> 00:26:10.975
or do whatever lifestyle habits, et cetera, right?

597
00:26:11.155 --> 00:26:14.215
So that I can get there to get, to get to my goals, right?

598
00:26:14.835 --> 00:26:19.695
So that comes down to managing expectations.

599
00:26:19.775 --> 00:26:24.255
A lot of understanding what do I need to do to get there?

600
00:26:25.475 --> 00:26:27.855
And then I will be able to understand

601
00:26:27.855 --> 00:26:28.895
what my return on that is.

602
00:26:28.895 --> 00:26:32.895
So if I build habits of actions

603
00:26:33.755 --> 00:26:36.735
rather than just like, Hey, I need to be in a deficit.

604
00:26:36.845 --> 00:26:38.135
Like, oh, okay, cool.

605
00:26:38.475 --> 00:26:42.575
But if I build a logic around the actions that it takes

606
00:26:42.575 --> 00:26:46.565
to do that, and then understand that if I do set actions,

607
00:26:47.715 --> 00:26:48.755
I will get said results.

608
00:26:50.115 --> 00:26:53.045
That helps me maintain a calibration of is this worth it?

609
00:26:53.745 --> 00:26:57.325
And this is where we'll get deeper into talking about, well,

610
00:26:57.345 --> 00:26:59.445
how structured should a program be, right?

611
00:26:59.745 --> 00:27:02.205
How much flexibility do we give people? Okay?

612
00:27:02.555 --> 00:27:04.595
Because just

613
00:27:04.595 --> 00:27:06.715
because you wrote out a plan of how to do it

614
00:27:07.425 --> 00:27:09.035
doesn't mean they're gonna think it's worth it.

615
00:27:09.505 --> 00:27:12.955
Everybody's gonna have their own amount of effort

616
00:27:13.255 --> 00:27:15.795
and discomfort that they're gonna be willing to go through

617
00:27:16.575 --> 00:27:17.595
for a given result.

618
00:27:17.945 --> 00:27:21.635
Okay? I use myself as an example here.

619
00:27:22.395 --> 00:27:25.315
I f*****g hate dieting. I hate it.

620
00:27:25.315 --> 00:27:28.075
Like being hungry is the most annoying thing, right?

621
00:27:28.275 --> 00:27:30.715
I would rather somebody like cut off my f*****g arm

622
00:27:31.265 --> 00:27:35.595
than deal with the slow nagging hunger all day long, right?

623
00:27:35.595 --> 00:27:38.275
Because it, it distracts like, I love being able to focus

624
00:27:39.935 --> 00:27:42.715
and being hungry f***s up my focus.

625
00:27:42.775 --> 00:27:43.955
And that means I don't, you know,

626
00:27:44.095 --> 00:27:46.315
if I'm reading research papers, it's like, blah, blah,

627
00:27:46.315 --> 00:27:48.475
muscles, muscles, muscles, I'm hungry, right?

628
00:27:48.475 --> 00:27:49.595
Like, that's what it is, right?

629
00:27:49.595 --> 00:27:52.155
Like I'm, I'm Dory about being hungry, okay?

630
00:27:52.175 --> 00:27:55.075
And it, the fact that I recognize it makes it worse

631
00:27:55.075 --> 00:27:56.635
because then I'm irritated about that,

632
00:27:57.095 --> 00:27:58.275
the distraction, right?

633
00:27:58.415 --> 00:28:00.795
So it's worse than the hunger itself is my irritation

634
00:28:00.795 --> 00:28:01.915
with how distracting it is.

635
00:28:02.455 --> 00:28:05.075
So for me to do it,

636
00:28:06.795 --> 00:28:08.755
I need a huge payoff.

637
00:28:09.375 --> 00:28:13.835
So that means I prefer if I'm going to do a fat loss thing,

638
00:28:14.495 --> 00:28:17.875
I'm gonna do an extreme for a short period of time

639
00:28:18.345 --> 00:28:23.295
because one, the results to me then

640
00:28:23.925 --> 00:28:27.435
will be worth the annoyance of the diet.

641
00:28:28.105 --> 00:28:31.395
Okay? And two, I can say, Hey,

642
00:28:32.495 --> 00:28:34.155
I'm only doing this for X amount of weeks.

643
00:28:34.755 --> 00:28:36.835
I then I'm gonna be back in a position

644
00:28:36.835 --> 00:28:38.995
where I can just focus and do all my things.

645
00:28:39.465 --> 00:28:41.995
It's a temporary condition that I'm putting myself in.

646
00:28:41.995 --> 00:28:45.595
So I'm like, okay, cool. I can plan how I'm going

647
00:28:45.655 --> 00:28:49.915
to go about my work, et cetera for a period of time knowing

648
00:28:49.915 --> 00:28:52.155
that I'm gonna have this obstacle to overcome

649
00:28:52.155 --> 00:28:55.035
that affects my productivity, and then that's gonna end.

650
00:28:55.495 --> 00:28:57.995
So for me, what makes it worth it to me

651
00:28:57.995 --> 00:29:01.795
and helps me stay motivated is if there is a deadline coming

652
00:29:01.855 --> 00:29:03.355
that's very short where I'm like, okay,

653
00:29:03.395 --> 00:29:05.915
I would rather suffer a lot for a short period of time.

654
00:29:06.695 --> 00:29:10.755
And also while I'm doing that, while I'm in that state

655
00:29:10.815 --> 00:29:14.555
of not really enjoying the deficit, it's worth it

656
00:29:14.745 --> 00:29:19.235
because I'm losing fat and weight at a higher rate.

657
00:29:19.765 --> 00:29:22.635
Right? But being really annoyed to like, you know,

658
00:29:22.745 --> 00:29:24.195
lose a quarter pound here and there.

659
00:29:24.665 --> 00:29:27.675
Yeah. Not, not gonna work for me, right?

660
00:29:28.515 --> 00:29:29.875
I prefer that there are other people

661
00:29:30.665 --> 00:29:32.555
that have the exact opposite approach.

662
00:29:33.025 --> 00:29:34.955
Okay? So just

663
00:29:34.955 --> 00:29:36.955
because that's the way I prefer to do it does not mean

664
00:29:36.955 --> 00:29:38.755
that is the way to do it, right?

665
00:29:39.215 --> 00:29:44.125
That's just an example of me saying, Hey, here's my hurdles,

666
00:29:44.385 --> 00:29:45.725
here's how I'm looking at

667
00:29:46.515 --> 00:29:48.925
what the return on investment is, right?

668
00:29:49.505 --> 00:29:52.365
And this is how I find a way to manipulate that.

669
00:29:52.505 --> 00:29:57.325
So if I do do it, it is worth it for me. Okay? All right.
