So with bonuses and over delivery,
this is all about adding kind of that wow factor for your customers.
So why would we use a bonus? So there's a lot of ways we can use a bonus.
So one would be actually looking very similar to like what we talked about,
a value add. Um,
creating a perception of scarcity on limited time offers. So, hey, you know,
for whatever the next three days, I'm gonna throw in this, you know,
product bonus, consultation, call,
whatever for everyone who purchases this item. Great.
We've kind of covered that one.
The other thing we can also do if we start talking about combining and mixing
and matching, uh,
these strategies we've already talked about is using it to increase your
subscriptions or your subscription retention rate, right? So if you know that,
let's say we have a three month retention rate, uh, for a subscription,
maybe towards the end of that third month,
we set it up so we send them an email and say, Hey,
when you make it to month four, we're gonna, you know,
hook you up with this really cool, uh, bonus, it's a free pdf. Or, you know,
you get, uh, part of a live q and a or some other, you know,
a free workout program or whatever the case may be to get them to stick around
for that extra month. And if we go from three to four months,
you've already increased, you know, again,
the lifetime value of that customer by 33%. So,
small things like that can be great ways to start, uh,
tacking on a significant amount to your you revenue and income.
So when to use bonuses. So launching new products is a very popular one. Um,
like we talked about earlier, we can do that as, you know, limited time,
you know, value add bonuses, um, you know, sometimes bundles. It could be,
you know, seasonal bonuses. Uh, maybe you write a, uh, you know,
how to eat healthy during the holidays, thing to launch around, you know,
Thanksgiving time, uh, or something like that. You can,
I've seen people just make up a reason, Hey, it's your birthday, uh, you know,
thanks for being a subscriber. Again,
this comes back to maybe trying to increase that retention rate.
Send them something free, free pdf. Um, and again,
this ties into kind of over delivery.
Giving them something additional at no extra cost, um, is going to, you know,
help build that customer experience, build that rapport and goodwill, right?
So when we're doing these bonuses, it's, we don't want to just pick some random,
you know, low value thing. It's ideal to have it compliment, you know,
whether they, we know what product they already purchased, a compliment to that.
Um, or maybe we kind of know the demographic, know our demographic really well.
Uh, maybe we've, you know,
tagged what products they've bought in the past and it, you know,
we kind of can identify what their needs and wants are,
and we have a product that we think could maybe solve a problem or an obstacle
that they're struggling with. Um, and if we are, you know,
adding it to something, adding it to a specific product, uh,
we don't necessarily
Want to have its, uh, perceived value be greater than what it's added to. Um,
because then that comes back to, um, you know,
maybe it looks like more of a discount. It kind of like,
seems like the original product maybe isn't worth as much as, uh,
they thought it was initially.
Cuz now we're adding this thing that's worth twice as much, uh, for, you know,
free, essentially, right?
And this one is a big one over delivery. Um,
so this is definitely a long term strategy, right?
People are more likely to buy from the, uh, the people they like and trust.
Um, and going,
showing that you're willing to put in the effort to go above and beyond, uh,
not only helps you stand out amongst your competition, but again, builds that,
uh, customer experience, um, and their trust in you.
So make sure we are treating those customers as well as we can to get them to
stick around rather than having to go out and spend a bunch of, you know,
marketing dollars and time and effort to get new people in the door.
So how do we do it? Uh, it can be non advertised bonuses. Um, so again,
we talked about this just a few seconds ago. Um, it's more of just like a, Hey,
thank you. Here's this free thing. I think you would like it. Um,
not telling them that they're paying for it upfront or, you know,
using it as a tool to get them to buy. It's more of a, Hey, backend,
thank you. I hope you enjoy this. Uh, other ways, you know,
really good customer service. You know, making sure you're responding, you know,
within a reasonable time, uh, to customer inquiries, emails, tech support,
uh, valuing their experience, right? So if there isn't, you know,
an error on your end, um,
whether it's something technical or just an honest mistake,
it's often advised to do more than just correcting it.
Go a little bit above and beyond, uh,
to try and improve that customer's experience.
Turn it from a bad experience into a potentially really good one, right?
That could be, um, you know, again, ob obviously adding a bonus product.
Uh, hey, I'm sorry this happened here. Have this, you know, free PDF or, uh,
oh, there was a mix up with, uh, your billing. You know, what we're, you know,
we will, uh, refund it and we're also gonna give you the next month for free.
Or something along those lines to show that you're really concerned, um,
about their wellbeing.
And then often that good well turns up as they're willing to, you know,
stay with you longer. And then the big one, especially for your, uh,
higher ticket items, content quality and details, right? So this is, uh,
one that, um, is really a big focus in the online courses. The, you know,
the biomechanic course program design, all those things. It's not just, Hey,
here's, you write how you write this.
It's here's why and here's why we're choosing this exercise and putting this
here. Uh, going through background information, you know, adding more than just,
you know, check the boxes of, oh, I told them about this thing, right?
We really want to make sure that everyone, you know,
understands not only what the information is, but then how to use it.
So those are the last two for this section. Like I said,
there's a lot of ways that you can mix and match Many of these things.
Don't feel overwhelmed, like you have to try to try and do them all at once.
I would advise if you're starting out,
just pick one that you think is going to work well, uh,
with your business model, your product and overall strategy.
Get efficient at using that,
and then maybe you can start learning how to layer one after the other. Uh,
on top of all of these things, it's very easy to get overwhelmed, start simple,
get effective with it, and then we'll move on from there.