All right, module 10, it's titled the Best Free Marketing,
but perhaps we could call this the best marketing that you can't buy,
or at least not ethically. And that's going to be your client testimonials,
especially as, you know, a personal trainer. Um, but also if you're providing,
you know,
e-content people that are consuming that content and giving you feedback, uh,
this unit is gonna be more geared towards the personal training aspect,
but a lot of these can, of course, apply to actual products and, you know,
other types of services.
So testimonials are definitely one of our most valuable tools from a marketing
perspective. It provides that social proof that, hey,
other people are actually using this, it's working for them,
they're enjoying it, and it makes it, you know,
easier for people to envision themselves using your services to help
them, rather than just reading a bullet point sheet of, you know,
all the things you promised to do for them. Right?
It's better to have that additional feedback from, you know,
third party sources, right?
And the relatability aspect isn't necessarily relatable, relatability to you,
although that can be important,
but relatability to the experiences of your client.
Perhaps they identify with a situation or obstacle that one of your clients had,
and you help them overcome. That can be a big stepping stone for them,
kind of getting in the mindset of, oh, maybe, you know,
maybe you can help them overcome, you know,
their similar problem because you've done it for this other person. Um,
so this is why sometimes having, uh,
perhaps a little bit of a backstory on some of your testimonies or a little bit
of background on the person can be helpful to potentially make, you know,
a perspective client, uh, be better able to identify or relate to this person.
Of course,
you want to get permission before you go into details and back stories on
people. Um,
and that'll be kind of a recurring theme as always getting permission, uh,
depending on what and how we're sharing things, right? So as, as a,
as an overview of the testimonials from our perspective, you know,
what would you review or what would you view as more, uh, reliable?
A description from the person who created the product or feedback from someone
who actually used it and doesn't have any incentive whether or not you buy that
product, right? We all do this every time we go to buy something online.
Probably one of the first things you look at, you know,
if you're scrolling on Amazon or some other store, is you look at, you know,
the star rating and how many reviews it got, or maybe, you know, yeah,
you dive in a little deeper if you're making a big purchase. As you know,
this especially can be for people. It's a large,
usually a larger chunk of money and financial commitment as you start reading
through some of those testimonials or some of those reviews to find like,
what are the possible pros and cons and, you know,
how has this been going for people? So when we go about gathering this,
you know, there,
there can be a strategy here to gathering the types and quality, uh,
higher quality of testimonials.
Just asking generally for a testimonial from your clients can work,
but it might,
it might not be the most efficient way to get the type of content the way that
you want it, right?
Because not everyone is a highly articulate public speaker or is, uh,
good at, you know, taking a, a very broader general que request, like,
give me a, or could you give me a testimonial?
And actually putting that in like a coherent, high impact, um, you know,
point by point, concise, um, type of video.
So videos are great.
You can always turn those into multiple other types of content.
If you can get one, awesome.
Those always tend to especially have a bigger impact. You know,
if you're sharing those online, those just seem to resonate better with people,
especially if they're well done. Um,
but you want to try and perhaps give them questions that will guide them
on the type of feedback you're looking for.
So I just gave some general examples down here,
but those are all ones that could lead to, you know,
one liner responses that might be great,
or maybe it sparks a thought in their head and they talk for, you know,
two or three minutes on one of these questions. I've had that too,
and there's all good stuff you can pull out of there.
The other ways you can do this, um, rather than just, you know,
sending them an email and asking for this, uh, you could, uh,
you could include them as like casual questions on a check-in via your emails
or whatever, and saving the responses.
So you could include this in one of their check-in emails or drip them across a
couple of weeks and gather it that way.
You could jump on a call if you do monthly coaching calls,
or maybe you do it as a, an a bonus call, uh, and, you know,
start it with a checkup or a check in on how they're doing.
And then as you finish that call, start asking for feedback, right?
So it's a give and take like, Hey, I'd like to, you know,
dive a little deeper here. You know, they're getting something out of it.
And then of course,
they're gonna be in a better mindset to give you that positive feedback because
you've just been talking and reviewing their progress and helping them,
you know, whatever, figure things out with their program,
whatever the case may be. Um, and then you can, you know, as you review those,
uh, review those improvements, it puts 'em in a positive mindset, um, to,
you know, hopefully get a better, uh,
response on some of these questions for you. The, again,
the thing we want to reiterate here is we always want to ask permission if we're
recording these type of things or make sure that they at least know the call is
being recorded.
We don't ever want to be perceived as like trying to be sneaky or anything like
that. And then of course, you know, if we do intend to use that video,
we want to make sure we ask their permission to use that video of them just as
a professional courtesy. Most people, especially your clients,
probably aren't gonna have a problem with it if they do.
There are always ways around that. Sometimes people just want to, uh, you know,
remain anonymous. Um, but we can talk about that in the next unit
on this topic. When we have those videos,
they can be exigent for content multiplication by that.
We can take one video and get probably multiple clips or one liner sentences,
sound bites, et cetera.
And maybe we can even take some of those quotes and turn them into headlines for
an ad or a landing page, uh, or something along those lines that we can reuse.
Maybe
Make one of those little, uh,
quote graphic images that you can throw up in your story or post, uh,
on one of your social media profiles. Um,
if we can gather multiple points of improvement, whether that's, you know,
a visual comparison, um, of progresses and pointing out specific changes,
something quantitative like weight or measurements or performance
strength ones are, can always be good. Um,
or even subjective things like they've reported, Hey, my, you know,
my sleep has really been improving these last couple weeks. Or, you know,
my digestion has changed, my energy is better. All of those things, um, don't,
they don't have to just be, you know, a vi a visual before and after photo,
right?
Those subjective changes might identify better with a certain person who's like,
yeah, okay, I'm okay with, you know, you know,
getting a better physique is cool,
but I'm really struggling with this right now. Maybe that, you know,
kind of is what brings them on board. Like, Hey,
they've had experience helping people with this. Maybe I'll give it a shot too.
So one video testimonial could easily give you five plus pieces of
content depending on how we're going to use it. And in our next unit,
we're gonna dive a little deeper on how we can leverage this type of stuff.