Right. So now that we've spent,
spent some time kind of looking at where we're starting at, where we want to go,
figuring out who that customer is,
now we can start kind of visualizing how our business is going to function and
outlining how we want things to flow. So first thing is,
now that we have kind of, hopefully at least one or two avatars,
how is that ideal customer going to come into contact with their business?
How might they move through your business?
Everything from landing on your page for the first time on social media,
watching a YouTube video, entering your email list.
Have they been interacting with you for a while?
All of the things to kind of help you figure out what's the best way to
communicate with that customer where they are now, right?
You're probably gonna use a little bit different language terminology, uh,
with someone who's seeing you for the first time versus someone who's already
familiar with what you do.
Maybe they've been following you for six months to a year. You can make,
you know, references to things you've know that they've seen in the past,
whether because you've emailed them about it, um,
to make it feel like it's a little more personalized,
like you understand each other a little bit better, building that rapport,
all those things, uh,
that make it more likely that they will either become a customer or become a
recurring customer.
So figuring out the ways they can flow through and then understanding the
interaction. If you have multiple products and services,
is there a desired order you would like people to go through those?
Or if they've already purchased one thing, uh,
is there a next best product rather than a product that maybe is, you know,
less useful or le more basic? Right? There could be a lot of examples of those.
For example, you know, maybe they already purchased, uh, a full,
a full program from you, or a full month of coaching,
or 12 week plan or whatever.
You're probably not gonna then go and try and sell them, uh,
a one week or give them a one week free workout, or, you know,
something smaller that is less comprehensive than what they already have.
We would go towards an upsell, if you will.
So understanding how products and services are gonna go flow, typically, again,
that'll be from lower to higher, or then you have add-ons,
all of the things which we will again talk about in the next module in more
detail.
So keep those things in mind as we are designing our business plan or
mind map, if you will.
So this is a very basic example of like a 60,000 foot overview,
not even a 30,000. This is way out there,
overlap or overlook of how things might flow through a business.
So I like to color code for ease of, you know, navigating visually.
So the white boxes are like ways they might first come into contact with you,
social media, YouTube, video, a website,
and then where we might have them move from there, right?
So typically from your social media platforms,
we try to get them onto the website or maybe sometimes directly into an email
list. Uh, and
As we get to the website,
then we want to start either pushing them towards buying something or on an
email list so that maybe they'd be interested in buying something later and
getting, you know, every in between there, there's a whole lot of levels.
Theres could be, uh, opt-ins to, you know,
free PDFs or what have you just to get their email, right?
Because a lot of people aren't just gonna give you their email for the sake of
it. They gotta have to get something in return from there.
We're trying to basically get them to buy something,
whether that's coaching or products, typically, I,
you'll notice I only had the arrow going from products to coaching and not the
other way around. That's just typically how I look at it.
If our coaching is typically going to be one of our higher priced items relative
to an ebook or pdf, um, not always,
but just keeping in mind like again,
that order that people will typically flow through your product chain if you
have more than one.
And then of course the revenue from that is going into our gross revenue.
And then that will break down into every, all types of expenses, uh,
from taxes and licenses, fees. Again,
we'll break that down in more detail later on so we can try and, you know,
minimize some of those things where possible we have our net revenue.
Well then what do we do with our money from there?
This is where we get into our budgeting and financial planning.
Something you definitely don't wanna skip, uh,
when you're kind of getting your business launched or at any point really, um,
to make sure that we have the funds available to not only, you know,
just cover our basic expenses,
but to be able to invest in growing the business further, right?
Because we're trying to, you know, expand our reach, customers revenue,
all those things, it takes money to do that. So we need to budget appropriately,
whether it's buying new equipment, uh,
investing in business development ads, developing new products,
all of those things. And then you'll see even from the product development side,
all of those things, feedback into other portions of the business plan, right?
So those ads in marketing is going to potentially grow, uh,
the number of people you come into contact with on your so social media page,
which again, feeds back into products.
So looking at kind of the loop as to where the best use of those funds
might be, and we'll have to collect data and things, uh,
to obviously assess that. So some of the easiest ways to do this,
there's a lot of free tools out there. Um,
I linked to one that I've used that I really liked called miro.
They have free accounts. Uh,
I think you get three different free boards and you can do all kinds of stuff
with it. So something worth checking out if you haven't already, uh,
figured out some type of tool to do that with.
But the visual plan will help you as you're, you know,
perhaps writing out some of these, uh, more detailed business points. Um,
but again,
looking at what are the most efficient routes or the ideal route you would like
your customers to go through so that when you're designing, you know,
your email follow up sequences or automations or ad targeting,
we have an idea of, you know,
where you would actually like to focus most of that effort.
So that's the overview on
Business plan. And again,
you can get more detailed and I highly recommend that you do detailing out those
products, which products they're gonna compliment, which ones they lead into.
If you're doing, uh, you know, free, uh, or opt-in type of products,
which products do those lead into as you're building out your database, right?
So starting with one product, great. Eventually you might want to,
or you may be considering branching out into more,
you'll need to plan ahead on what do we need to plan to build to get people
to interested in those products.
So it's never as simple as just posting it out there and people buy it.
Sometimes you will,
but obviously you're gonna have a much more successful time if we have some of
these things laid out in advance. Um,
so hopefully that is helpful for you guys to get an idea of what we're looking
at. We need both visual and then kind of the brainstorming stuff that we talked
about in module one to get an idea of where,
how are we structuring our business? Are we focused on services?
Are we focused on products? And we'll get more depth into those, uh,
in our upcoming module on values and pricing. Before we get to that,
we have one more big thing to cover on the business planning side,
and that will be competitors and allies.